According to figures recently published, Manchester United have a brand value for 2012 of USD$853m, a huge $67m ahead of second placed (and surprisingly to some) Bayern Munich. Manchester United remains the world’s most valuable football brand, despite ending the year without a trophy and watching rivals Manchester City snatch the Premier League title away on the final day of the English PL season.
The bulk of United's TV rights, gate receipts and merchandise remained as strong as ever, meaning they still have the financial edge over Man City in terms of brand value.
For Chelsea, winning Europe’s most coveted trophy, along with the FA Cup, was not enough to shift them from fifth position.
There’s some consolation for Germans Bayern, who are this year’s big winners in terms of brand value, overtaking Barcelona and Real Madrid after posting a value just short of $800m, despite losing out to Chelsea.
Their success in Germany and presence in the final of the Champions League has been bolstered by financial gains.
Not forgetting the two Spanish giants... Barcelona and Real Madrid have been afflicted by the state of their domestic economy, with unemployment hitting gate receipts and other revenue streams.
And the same can be said for the Italian Clubs.
Here's a look at the 2012 Brand Finance Football top 10.
1. Manchester United - USD$853m
2. Bayern Munich - $786m
3. Real Madrid - $600m
4. FC Barcelona - $580m
5. Chelsea - $398m
6. Arsenal - $388m
7. Liverpool - $367m
8. Manchester City - $302m
9. AC Milan - $292m
10. Schalke 04 - $266m
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